Source: Independent Community Bankers Association

As a community Bank, we have experienced first-hand the difference that is made by supporting local businesses. That’s why we are encouraging everyone to focus on community during the holidays and purchase a one-of-a-kind creation from your local small businesses in your hometown. By doing so, you’ll be giving a gift that keeps on giving—local economic prosperity.

Did you know that for every $100 you spend at locally owned businesses, $48 out of every $100 is returned to the local economy compared to just $14 when you shop at a national chain? Or that the country’s 32.5 million small businesses create 62% of net new U.S. jobs annually? So, when you shop locally, you’re not only putting your hard-earned dollars to work in your community; you’re supporting the engines that fuel our national economy.

If you prefer your gifts without a shiny bow, gift an “experience” to an outside concert, pick up a meal from the local family-run restaurant, or host an intimate party with friends and family. These memory makers are a great way to stay connected and continue to support small businesses that help sustain our local economy.

To get you started, take advantage of two local-focused events happening during the month of November. Small business Saturday happens the Saturday after Thanksgiving, and it’s a great time to take advantage of the many sales and specials local businesses roll out in recognition of the special shopping day. Giving Tuesday takes place on the Tuesday after Thanksgiving, and is focused on making an impact through philanthropy. Donate to your favorite non-profit or local fundraiser to support worthy causes in your community.

Supporting local doesn’t have to end once the Holiday Season is over. You can show support for entrepreneurs and small businesses throughout the year by shopping locally and encouraging your neighbors to do the same.

Bank of the Valley is a Member FDIC